I am the webmaster of an Italian portal dedicated to the tights for man.
I would like to have a feed back at a market level about the answer that
the new product is obtaining.
Be aware that any received information will be published on the web
portal http://nonsolocollant.altervista.org .
I am especially curious to know the following:
- Has the product reached an amount of sold pieces which can justify
a real and continue production?
- Are you able to identify whether the product is bought also by men?
- What are the countries that ordered the most?
- Are you able to determine whether tights for man are only a
- If not, will tights become in a near future a product
for man as well for woman?
- Have you received requests for other female cloths being produced
in a male version as well?
- If yes, which products and are you disposed
to invest in such requests?
As far as we know, Italy, place of factories of tights of great prestige
does not want to deal with a production of tights for man yet, thus
Italian men are forced to buy abroad or use female products, with all
the problems bound to this choice.
Wear a tights produced for man, is different than stopping in the female
stocking department and buy then wear a typically feminine tight.
Have you ever been contacted by some Italian companies to import and
sell your products?
I thank you a lot spending some time reading this e-mail and hope to
read from you soon.
Glieberman & Co.
Thank you for your inquiry.
I have looked at your new
web site and it looks great.
Here are some comments to your questions:
We have sold tens of thousands of pairs of our legwear to many thousands
of customers all over the world. Our legwear used to be called ComfiLon
(from "comfort" + "nylon"),
but last year we made the decision to rename it "Activskin", which is a
more dynamic name.
Our intent is to make a product for males only, because
we don't believe that men can be as comfortable in unisex legwear as
they can be in legwear that's made specifically for men.
So we don't
advocate unisex legwear, we advocate legwear for men because it fits
better and is more comfortable. Men have longer legs, a lower waist,
and male "equipment" in
front. Our legwear is made to accommodate all those differences.
legwear cannot do it as well.
We believe that the trend for men wearing
legwear is taking off.
First it started in Austria with Wolford,
then in America with ComfiLon/Activskin, but now Europe is moving ahead
with several other men's brands to choose from.
It's just a very small market
niche now, but it's growing.
The big hosiery companies in America
have no interest in this market yet. It's much too small for them. We have
sold our legwear to customers in over 60 countries. The biggest markets
are in the USA, Canada, United Kingdom, Germany, and Japan.
we haven't sold much legwear to Italy or Hispanic countries (Spain,
Central and South America and the Caribbean). Men there don't seem to have
much interest in it.
The trouble with men wearing legwear under slacks,
is that you often cannot tell they're wearing it. If they wear socks
over it, you cannot see it, so you cannot know if they are wearing it.
A few men have worn legwear openly with shorts in warm weather, but
not very many. Most men are insecure about wearing a traditionally female
garment, but centuries ago, legwear was for men only. Times and fashions
change. Whether it is a passing fashion or one here to stay is unclear.
But even if it's here to stay, it's an invisible fashion! Most people won't
We have received requests for body stockings, gartered stockings,
briefs, shirts, lingerie, and other women's apparel, but we are focused
on men's legwear for the present time. We may explore some of these
in the future, especially briefs, but for now we will stay with legwear.
We have only been approached by one Italian firm, and that was for
foot covers, but it's a very small market right now, so we are not
interested in a relationship now. Maybe in the future.
I hope these statements
are helpful. Let me know if you have more questions.
Hello, I am delighted to answer your questions.
- 1. We are very new on the market and I can tell you not much about
sellings. At the moment, we produce to sell over 3 months, and after
8 weeks we will look, how much more has to be produced. We sell
at the present at three internet shops in germany but there are
more interested in our products, when Aurel and Adam will arrive this
- I do not understand that question
- As we sell only to shops, I cannot tell you, what nationalities
the buyers are.
- We are sure, that tights for men will have a future, therefore we
are here and work, it will not be a passing fashion.
- No, we only sell pantyhose and tights for men. We do not want to
sell anything else.
We know, that the italian factories do not produce tights for men, as we
asked many of them to produce for us.
We weren't contacted by importers
yet, but we would appreciate to export our products.
If there are further
questions, do not hesitate to ask them.
thank you for your message.
Unfortunately we do not have many experiences with sale of men´s
tights yet - they were introduced in our collection just 2 months ago. Our
company is specialized in production of fine ladies hosiery, but considering
increasing interest in men´s hosiery we decided to try also with these
products (for the moment we offer just 3 items). Alhough we are really surprised
by positive acceptance called out by these products (mainly from Germany).
More information about our company and produced assortment can you find
on www.evona.cz .
We were not contacted by anybody from Italy so far - could you possibly
help us to find a contact to some importer, wholesaler, distributor ...
that would be concerned with men´s tights assortment?
Looking forward to your reply.
Head of Export Department
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